Marcuse argued that we are tricked into thinking that we have the good life because of all of the choices that we are given in society- but in reality, these choices make us less happy. When I was at Six Flags a few weeks ago, I saw this Coca Cola Machine advertising 106 different drink choices. As if anyone could actually drink all 106 different drinks! It is items in the culture industry, such as this Coca Cola machine that make us think we have the good life, because we can drink whatever we want, but really we are bogged down by so many choices. What ever happened to the days where Coke machines had only one flavor of soda: Coke?
Our beverage options at a theme park, however, are just one of the many arenas of choices that we face everyday. In fact, some would say that life is simply a series of choices. So what do we do about these choices? If we were to create a “perfect” society, would we only have one beverage available to everyone to drink? Or is it good that we have the ability to drink regular, diet, lime, cherry and caffeine free versions of the same drink?