If this isn’t a sign of the times, I don’t know what is. Sadly I don’t know what I’m more astonished at: an eye brow shaping booth or the fact that it’s only 10 dollars?!
I think there are many ways to interpret this image through Soc. Theory concepts we have covered to date. For example, one could look at this as part of the “totally administered society” we see in the Frankfurt School. There is no room for individuality, no need to protest when we are consumed by false needs such as eyebrow shaping, which ultimately convince us we have a piece of the “good life” for only 10 dollars!
Others could view this image as symbolic of post-structuralism ideals. They would say we aren’t any smarter than past generations, we still do stupid things just in different forms. In this case, social formation shapes our lives by emphasizing self identity, consumer-capitalism, and constant regulation of body awareness.
For me, however, this image instantly made me think of Lisa Wade’s habitus, and how eye brow shaping is just a recent type of embodied capital which our society prioritizes in this day and age. It directly relates to how we reproduce class and inequality in this society by either embracing our habitus or, as Professor Wade would say, fighting against it to produce a different image in the eyes of others. I’m sure there are many people in this world who do regularly get their eyebrows shaped, but I’m also sure there are just as many who are disgusted by the thought. Depending on your background and social class, one can either encourage their habitus or go against it through embodiment capital. Eye brow shaping is just one way of doing this.
What do you guys think? What comes to mind when you see this image??