My friend, a crazy cat lady in her own right, showed me this video. Here, Debbie puts forth her eharmony video meant to attract a suitor. Previously in class, we have talked about how people project Mead’s “me” in these types of videos. One’s “me” is influenced by how you believe others will view you, while your “I” is how you uncloudedly view yourself. We expect that in a view meant to attract people, Debbie would think about the way others will view her and act accordingly.
I have seen these commercials a few times during broadcasts of sporting events and other television shows. They depict a man ordering a generic light beer in a bar with his friends. His friends tell him that not ordering a Miller Light is second “Un-manly” thing that he has done that day. The advertisement then cuts to a scene of the man screaming in a very high pitched voice and generally freaking out on a rollercoaster while his friends laugh. Miller Light appears to be trying to market their beer as a manly light beer. It is a prime example of how the culture industry constructs our images of self what it means to fit into a particular gender role.
The artist of these photos put together these images of the Disney Princesses using composites of photographs of real women. He said that he wanted to maintain the “original quirks” of the Disney Princesses, while still making them appear as if they were real women.
A few days ago I was casually on Hulu catching up on episodes of American Horror Story when this advertisement came up. As a woman, I am not so sure how I feel about it. Let me first say that I am very much a feminist, but I can understand jokes and am not going to run around cursing everyone for saying something that can be construed as insensitive. This however seems to cross the line for me. I don’t even really get the joke. Yes, I see that they are trying to saying that low calorie can also be manly and are trying to fight that stereotype, but why say it’s not for women?? I think this commercial can provide an example of the way in which the culture industry defines what we want in the sense that the ad feels like it needs to justify itself through examples of ‘manliness’ so that the low calorie beverage isn’t seen as a feminine product. The commercial then overcompensates for this (mostly on purpose), but it brings to light how much our perception of things is what we have observed from the influence of ads. I also think that this can illuminate a little on ethnomethodology by shows us what our social norms are through breaking them. The ad clearly shows that there is a stereotype surrounding diet drinks, that only women drink them and that is what is socially acceptable, so they are trying to break that norm. Though it may be positive that the commercial is trying to break a norm or stereotype, it does it in a way that just further stereotypes men and women. This presentation of being a man is just as socially derived, as in this is what is acceptable for a man to behave like, and if you don’t, you are not ‘man enough.’