While driving through Hollywood on my way to work, I was prompted to take this photo (while stopped in bumper to bumper traffic of course) because it triggered my memory of several important theorists that we have studied in this course. Goffman, Marx and Marcuse all came to mind as I watched these proletariats hanging off the side of a skyscraper on a rickety scaffold to replace the enormous advertisement from Activate Water to TV Land. This advertisement will likely generate money for TV Land, the actress displayed on the front, the owner of the building, and anyone else involved in the production of the show. I’m not sure how much these workers are paid but considering how much revenue is likely generated, I’m guessing they are not being paid nearly enough for all the risks that are involved in the work. Hence, it’s a great example of Marx’s theory on the exploitation of the worker to ensure that the capitalist makes a profit and the consumer continues fueling the vicious cycle of capitalism.
I took this photo outside of Chuco’s Justice Center, which is a youth and community space, located in Inglewood, that works to challenge criminalizing youth of color, police brutality, and the expansion of the prison industrial complex. This photo is part of a large mural painted on the front of the building, and its main message is: “Education NOT Incarceration!”
Like my last post, I found this commercial doing one of my favorite things to do when I am avoiding work, which is catching up on tv shows on Hulu. Most of the time, the ads I see are commercials I have seen a million times or are painfully boring, but this time something was different. I thought that this was actually really clever and just as the Smart Car sticks out for going against our inclination for ‘BIG’ the commercial stood out from all of the other monotonous ones that I normally tune out. I think that this commercial is a perfect example of American consumerism, which has been especially on my mind since it was the focus of my group project. Once again I will pull from Marcuse to show how the idea of ‘big’ in the add is an example of a false need. This is because it has been programmed into our minds to go for the bigger and “better” thing, when really we need much less. The Frankfurt School also drives home this theory by bringing in capitalism, which drives people to keep buying so that it can thrive.
I was watching Parks and Recreation in my quad today when I saw this clip. I was unable to find the whole scene on youtube but prior to this comment Leslie Knope (the main character) had held a public forum where people got very upset and started yelling at the government officials. The man talking, a visiting official from Venezuela, goes on about how he is appalled that people were not arrested for this kind of action.
Signs and advertisements like these are so common in America that some people may think nobody pays attention to them at all. But based on the simple fact that we do continuously see these, means that people do support programs like this on a steady basis or else they wouldn’t be so common. What type of people would partake in these often ineffective weight loss and strength gain programs you may ask? Many types and here is why.