Signs and advertisements like these are so common in America that some people may think nobody pays attention to them at all. But based on the simple fact that we do continuously see these, means that people do support programs like this on a steady basis or else they wouldn’t be so common. What type of people would partake in these often ineffective weight loss and strength gain programs you may ask? Many types and here is why.
I have seen these commercials a few times during broadcasts of sporting events and other television shows. They depict a man ordering a generic light beer in a bar with his friends. His friends tell him that not ordering a Miller Light is second “Un-manly” thing that he has done that day. The advertisement then cuts to a scene of the man screaming in a very high pitched voice and generally freaking out on a rollercoaster while his friends laugh. Miller Light appears to be trying to market their beer as a manly light beer. It is a prime example of how the culture industry constructs our images of self what it means to fit into a particular gender role.